Pivoting into eco-friendly business (With Michael Donald)

In this episode I speak with Michael Donald - former banking boss turned eco warrior who is waging war on plastic. Michael is an environmental activist who is determined to take action against the effects of plastic pollution - one of the most pressing environmental issues today. He has launched ImageNPay - a new digital wallet, in a bid to kill off plastic payment cards by making digital payments interactive and carbon neutral.  This is the world's first payment system that enables users to personalise a virtual Mastercard with bespoke images that appear in their Apple Wallet.  

Michael hopes to inspire concerned members of the public as well as corporations and government officials to press for change and lessen our environmental impact.

He says: "Plastic is polluting not just our oceans, it’s polluting us. Via the water we drink and the food we eat.'  Michael aims to protect the environment by eliminating the need for plastic credit and debit cards which contain toxic materials which are difficult to recycle.  You can find out more about ImageNPay Digital Wallet (available on Apple Pay) and Michaels work at https://www.imagenpay.com/